Storyblaster almost completely automates the set up and use of Google Analytics to understand the performance of your social campaign.
Every time you post your URL, we add unique UTM tags to the end of your URL automatically. UTM tags are unique tags for each post, which mean you can identify exactly which post people clicked on to find your campaign. We also support Google Analytics Ecommerce settings, so we know exactly how much money people contributed after clicking on a link.
Setting up GA is very easy:
- Indiegogo users can just visit IGG and enter this UA number in their campaign settings for Google Analytics: UA-122908463-2 (see "How to add your tracking ID to your campaign" at https://support.indiegogo.com/hc/en-us/articles/202444756-Google-Analytics-and-Your-Campaign — you can ignore the other sections, as we do it all for you)
- iFundWomen users don't need to do anything at all, as they are a close partner of Storyblaster
- Kickstarter users can just visit their Creator Dashboard settings on Kickstarter and enter this UA number in their campaign settings: UA-122908463-1 (see https://help.kickstarter.com/hc/en-us/articles/115005135134-How-do-I-enable-Google-Analytics-for-my-project-)
- Seed&Spark users don't need to do anything at all, as they are a close partner of Storyblaster
No matter which platform you use, you can also use your own UA number if you want to manage your own Google Analytics account. Get in touch with our support team and we can help you link your GA account with Storyblaster.
To disable Storyblaster’s managing of your UTM codes, visit your Campaign Settings page on Storyblaster, and switch “Let Storyblaster manage your Google Analytics UTM tags” to ‘Off’.
Automatic UTM tagging
Every time Storyblaster sees your campaign URL in a post, we add UTM parameters to the end of it when it's published. We add UTM codes only when the post is published to make it easier to compose your post.
To ensure your links always work, Storyblaster will remove other UTM codes or referral codes it finds on the URL.
Storyblaster’s automatic UTM features uses the following parameters:
Note: if a post is not promoted, the ‘source’ parameter will be set to ‘organic’—but if you promote a post that has already been published, Storyblaster actually updates the URL on Facebook to ‘promoted’, so tags are always accurate.